The EDL® way

We help teams ship consistent, scalable products over time

YOUR ORGANISATIONYOUR ENGINEERING TEAMDESIGN SYSTEMPRODUCT DESIGNUX RESEARCH

We didn’t pick our services at random.

Design systems create speed. UX research creates clarity. Product design turns both into something users actually want.

This is our niche. And it’s why our work looks familiar, but performs very differently. Less guesswork. More progress.

We didn’t pick our services at random.

Design systems create speed. UX research creates clarity. Product design turns both into something users actually want.

This is our niche. And it’s why our work looks familiar, but performs very differently. Less guesswork. More progress.

Embedded, not external

We work inside your existing teams and processes rather than operating as an external supplier. This allows decisions to be made closer to real constraints, especially in engineering.

We work inside your existing teams and processes rather than operating as an external supplier. This allows decisions to be made closer to real constraints, especially in engineering.

We focus on systems that compound over time

Instead of delivering isolated designs, we build design systems, patterns, and shared understanding that make future work faster, more consistent, and easier to maintain.

Instead of delivering isolated designs, we build design systems, patterns, and shared understanding that make future work faster, more consistent, and easier to maintain.

UX RESEARCH
UX RESEARCH

Research informs the work continuously

We use UX research to reduce risk and guide decisions as the product evolves. Not as a one-off discovery phase, but as a practical input into both product and system work.

We use UX research to reduce risk and guide decisions as the product evolves. Not as a one-off discovery phase, but as a practical input into both product and system work.

Everything is designed alongside engineering

We collaborate closely with internal engineering teams to ensure what we design can be shipped, scaled, and owned without friction.

We collaborate closely with internal engineering teams to ensure what we design can be shipped, scaled, and owned without friction.

Temporary presence, lasting structure

We embed for a period of time and then step back. Our goal is to leave behind tools, systems, and ways of working your organisation fully owns, without ongoing dependency on us.

We embed for a period of time and then step back. Our goal is to leave behind tools, systems, and ways of working your organisation fully owns, without ongoing dependency on us.

We can help you, too

If you’re scaling fast and need design that performs at the pace of engineering, let’s start with a sprint. We’ll prove what outcome-driven design can do in four weeks.

Design that ships. Code that scales. Teams that move faster.

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Frederick smiling.

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Frederick smiling.

frederick.jpg

Frederick smiling.

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Frederick smiling.

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Frederick Andersen

Founder