We walk the talk. Occasionally on a stage.
Turns out a lot of teams want to hear how a studio this small ships systems this big. We’re happy to keep explaining it.
A team of specialised design engineers in Copenhagen
EDL is an established design systems agency built to help B2B product teams mature their infrastructure, design taste, and become AI-ready.
I started EDL in 2021 to design great pixels. We still do. Look closely at anything we ship and you’ll see it.
But pixels were never the point. Somewhere around the sixth product team we worked with, I noticed a pattern. The products that held together weren’t the ones with the best screens. They were the ones that treated design as infrastructure. Something the product stands on, not a deliverable handed over at the end.
That changed how we work. When we join a team, we actually join it. We sit in the standups. We push back on the roadmap when it needs pushing. We care about your support queue and your release cadence, because that's where design shows up in the numbers.
And it does show up. One client shipped 48% faster once their design system stopped fighting them. Another cut support tickets by 23% in six months. Same features, same complexity. Better decisions, made earlier.
That’s the philosophy. Design as infrastructure. Built with your team, not handed to it.
Frederick Andersen
Founder
Ten creatives who’ve been in the trenches
Five things we won’t budge on
We embed, we don’t deliver and disappear
We join your standups, your Slack channels, your planning sessions. There is no “us and them.” We need access to your engineers, your roadmap, and your product decisions. That’s how we do our best work. If you want an agency at arm’s length, we’re not the right fit.
Work over slideshows
We’d rather show you a coded prototype than a polished slide deck. Designing complex software at scale is hard enough without spending hours making slides look good. We focus on output that moves the product forward.
We validate with real users, not assumptions
User testing is part of every phase, not a box we tick at the end. If we’re making product decisions, we’re backing them up with research. This is non-negotiable because it’s what separates good work from guesswork.
We work with B2B software companies
Enterprise tools, SaaS platforms, complex admin consoles. That’s where our experience is deepest. We know what it takes to design a data table that handles 10,000 rows or a config screen with 47 fields. If you’re building consumer apps or marketing websites, we’ll point you to someone better suited.
We think in quarters, not sprints
Good design and product work needs continuity. We work on retainer because meaningful product improvements don’t happen in a two-week engagement. If you value long-term roadmaps over quick fixes, we’ll get along.
Work hard, play hard
Let’s see if we’re a good fit
If you lead product or design at a B2B software company and need senior design engineering capacity that actually ships, let’s talk.
No big presentations. No fluff. Just data, systems, and measurable results.
Frederick Andersen
Founder