Your product team, without the hiring

We’re a design studio built for B2B software teams. UX research, product design, design systems, and design engineering. Not as an agency on the side. As part of your team.

  • The whole EDL team smiling.
    The whole EDL team smiling.
    The whole EDL team smiling.
  • The whole EDL team smiling.
    The whole EDL team smiling.
    The whole EDL team smiling.
  • The whole EDL team smiling over dinner.
    The whole EDL team smiling over dinner.
    The whole EDL team smiling over dinner.
  • The whole EDL team smiling.
    The whole EDL team smiling.
    The whole EDL team smiling.
  • Modestas and Frederick after recording a podcast episode.
    Modestas and Frederick after recording a podcast episode.
    Modestas and Frederick after recording a podcast episode.

We don’t just deliver polished designs and walk away.

When we work with a product team, we become part of it. We sit in the standups. We challenge the roadmap. We talk strategy as easily as design systems. Our clients tell us that's one of our greatest strengths.

Over the years, we’ve seen what happens when design gets treated as a strategic function instead of a service layer. Support tickets drop. Developer velocity goes up. Products ship faster and with fewer rounds of rework.

For one client, that meant 48% faster time-to-market. For another, 23% fewer support tickets in six months. Same features, same complexity. Better design decisions.

Great design doesn’t exist in a vacuum. It directly affects your bottom line. It drives revenue, accelerates adoption, and builds loyalty. That’s not a nice-to-have. That’s a competitive advantage.

We’ll keep crafting every pixel with care. But always in service of what actually matters. Your growth, your market, and your customers’ experience.

Frederick Andersen

Founder

Six designers who’ve been in the trenches

Stéphanie in front of books.

Stéphanie maps the user journeys that engineering actually builds from. She turns complex product logic into clear flows and makes sure nothing gets lost between design intent and what ships.

Stéphanie Dorval

Experience design

Stéphanie in front of books.

Stéphanie maps the user journeys that engineering actually builds from. She turns complex product logic into clear flows and makes sure nothing gets lost between design intent and what ships.

Stéphanie Dorval

Experience design

Stéphanie in front of books.

Stéphanie maps the user journeys that engineering actually builds from. She turns complex product logic into clear flows and makes sure nothing gets lost between design intent and what ships.

Stéphanie Dorval

Experience design

Stéphanie in front of books.

Stéphanie maps the user journeys that engineering actually builds from. She turns complex product logic into clear flows and makes sure nothing gets lost between design intent and what ships.

Stéphanie Dorval

Experience design

Stéphanie in front of books.

Stéphanie maps the user journeys that engineering actually builds from. She turns complex product logic into clear flows and makes sure nothing gets lost between design intent and what ships.

Stéphanie Dorval

Experience design

Dario cuts through noise to find the experience that sets your product apart. He brings brand thinking into product work, which is rare and valuable when your interface is your brand.

Dario Cardella

Product design

Dario cuts through noise to find the experience that sets your product apart. He brings brand thinking into product work, which is rare and valuable when your interface is your brand.

Dario Cardella

Product design

Dario cuts through noise to find the experience that sets your product apart. He brings brand thinking into product work, which is rare and valuable when your interface is your brand.

Dario Cardella

Product design

Dario cuts through noise to find the experience that sets your product apart. He brings brand thinking into product work, which is rare and valuable when your interface is your brand.

Dario Cardella

Product design

Dario cuts through noise to find the experience that sets your product apart. He brings brand thinking into product work, which is rare and valuable when your interface is your brand.

Dario Cardella

Product design

Frederick sitting in a chair in front of books.

Frederick sets the direction and keeps the project honest. He bridges business goals with design decisions and will tell you when your roadmap needs rethinking. Probably before you ask.

Frederick Andersen

Founder

Frederick sitting in a chair in front of books.

Frederick sets the direction and keeps the project honest. He bridges business goals with design decisions and will tell you when your roadmap needs rethinking. Probably before you ask.

Frederick Andersen

Founder

Frederick sitting in a chair in front of books.

Frederick sets the direction and keeps the project honest. He bridges business goals with design decisions and will tell you when your roadmap needs rethinking. Probably before you ask.

Frederick Andersen

Founder

Frederick sitting in a chair in front of books.

Frederick sets the direction and keeps the project honest. He bridges business goals with design decisions and will tell you when your roadmap needs rethinking. Probably before you ask.

Frederick Andersen

Founder

Frederick sitting in a chair in front of books.

Frederick sets the direction and keeps the project honest. He bridges business goals with design decisions and will tell you when your roadmap needs rethinking. Probably before you ask.

Frederick Andersen

Founder

Modestas in front of books.

Modestas builds systems that survive contact with reality. He handles governance, component architecture, and the hard part nobody talks about: making sure the system is still being used six months after launch.

Modestas Sekstela

Design systems

Modestas in front of books.

Modestas builds systems that survive contact with reality. He handles governance, component architecture, and the hard part nobody talks about: making sure the system is still being used six months after launch.

Modestas Sekstela

Design systems

Modestas in front of books.

Modestas builds systems that survive contact with reality. He handles governance, component architecture, and the hard part nobody talks about: making sure the system is still being used six months after launch.

Modestas Sekstela

Design systems

Modestas in front of books.

Modestas builds systems that survive contact with reality. He handles governance, component architecture, and the hard part nobody talks about: making sure the system is still being used six months after launch.

Modestas Sekstela

Design systems

Modestas in front of books.

Modestas builds systems that survive contact with reality. He handles governance, component architecture, and the hard part nobody talks about: making sure the system is still being used six months after launch.

Modestas Sekstela

Design systems

Oskar smiling on a staircase.

Oskar is the reason your product won't look like every other SaaS tool on the market. He brings a visual craft that gives complex interfaces a sense of clarity and polish.

Oskar Siemion

Visual design

Oskar smiling on a staircase.

Oskar is the reason your product won't look like every other SaaS tool on the market. He brings a visual craft that gives complex interfaces a sense of clarity and polish.

Oskar Siemion

Visual design

Oskar smiling on a staircase.

Oskar is the reason your product won't look like every other SaaS tool on the market. He brings a visual craft that gives complex interfaces a sense of clarity and polish.

Oskar Siemion

Visual design

Oskar smiling on a staircase.

Oskar is the reason your product won't look like every other SaaS tool on the market. He brings a visual craft that gives complex interfaces a sense of clarity and polish.

Oskar Siemion

Visual design

Oskar smiling on a staircase.

Oskar is the reason your product won't look like every other SaaS tool on the market. He brings a visual craft that gives complex interfaces a sense of clarity and polish.

Oskar Siemion

Visual design

Filippa sitting in front of books.

Filippa takes complicated problems and makes them feel simple to use. She sharpens interfaces, reduces friction, and has a talent for spotting the choice that's confusing your users before they do.

Filippa Säll

Experience Design

Filippa sitting in front of books.

Filippa takes complicated problems and makes them feel simple to use. She sharpens interfaces, reduces friction, and has a talent for spotting the choice that's confusing your users before they do.

Filippa Säll

Experience Design

Filippa sitting in front of books.

Filippa takes complicated problems and makes them feel simple to use. She sharpens interfaces, reduces friction, and has a talent for spotting the choice that's confusing your users before they do.

Filippa Säll

Experience Design

Filippa sitting in front of books.

Filippa takes complicated problems and makes them feel simple to use. She sharpens interfaces, reduces friction, and has a talent for spotting the choice that's confusing your users before they do.

Filippa Säll

Experience Design

Filippa sitting in front of books.

Filippa takes complicated problems and makes them feel simple to use. She sharpens interfaces, reduces friction, and has a talent for spotting the choice that's confusing your users before they do.

Filippa Säll

Experience Design

Five things we won’t budge on

We embed, we don’t deliver and disappear

We join your standups, your Slack channels, your planning sessions. There is no "us and them." We need access to your engineers, your roadmap, and your product decisions. That's how we do our best work. If you want an agency at arm's length, we're not the right fit.

Work over slideshows

We'd rather show you a working prototype than a polished presentation. Designing complex software at scale is hard enough without spending hours making slides look good. We focus on output that moves the product forward.

We validate with real users, not assumptions

User testing is part of every phase, not a box we tick at the end. If we're making design decisions, we're backing them up with research. This is non-negotiable because it's what separates good work from guesswork.

We work with B2B software companies

Enterprise tools, SaaS platforms, complex admin consoles. That's where our experience is deepest. We know what it takes to design a data table that handles 10,000 rows or a config screen with 47 fields. If you're building consumer apps or marketing websites, we'll point you to someone better suited.

We think in quarters, not sprints

Good design needs continuity. We work on retainer because meaningful product improvements don't happen in a two-week engagement. If you value long-term roadmaps over quick fixes, we'll get along.

We embed, we don’t deliver and disappear

We join your standups, your Slack channels, your planning sessions. There is no "us and them." We need access to your engineers, your roadmap, and your product decisions. That's how we do our best work. If you want an agency at arm's length, we're not the right fit.

Work over slideshows

We'd rather show you a working prototype than a polished presentation. Designing complex software at scale is hard enough without spending hours making slides look good. We focus on output that moves the product forward.

We validate with real users, not assumptions

User testing is part of every phase, not a box we tick at the end. If we're making design decisions, we're backing them up with research. This is non-negotiable because it's what separates good work from guesswork.

We work with B2B software companies

Enterprise tools, SaaS platforms, complex admin consoles. That's where our experience is deepest. We know what it takes to design a data table that handles 10,000 rows or a config screen with 47 fields. If you're building consumer apps or marketing websites, we'll point you to someone better suited.

We think in quarters, not sprints

Good design needs continuity. We work on retainer because meaningful product improvements don't happen in a two-week engagement. If you value long-term roadmaps over quick fixes, we'll get along.

We embed, we don’t deliver and disappear

We join your standups, your Slack channels, your planning sessions. There is no "us and them." We need access to your engineers, your roadmap, and your product decisions. That's how we do our best work. If you want an agency at arm's length, we're not the right fit.

Work over slideshows

We'd rather show you a working prototype than a polished presentation. Designing complex software at scale is hard enough without spending hours making slides look good. We focus on output that moves the product forward.

We validate with real users, not assumptions

User testing is part of every phase, not a box we tick at the end. If we're making design decisions, we're backing them up with research. This is non-negotiable because it's what separates good work from guesswork.

We work with B2B software companies

Enterprise tools, SaaS platforms, complex admin consoles. That's where our experience is deepest. We know what it takes to design a data table that handles 10,000 rows or a config screen with 47 fields. If you're building consumer apps or marketing websites, we'll point you to someone better suited.

We think in quarters, not sprints

Good design needs continuity. We work on retainer because meaningful product improvements don't happen in a two-week engagement. If you value long-term roadmaps over quick fixes, we'll get along.

We embed, we don’t deliver and disappear

We join your standups, your Slack channels, your planning sessions. There is no "us and them." We need access to your engineers, your roadmap, and your product decisions. That's how we do our best work. If you want an agency at arm's length, we're not the right fit.

Work over slideshows

We'd rather show you a working prototype than a polished presentation. Designing complex software at scale is hard enough without spending hours making slides look good. We focus on output that moves the product forward.

We validate with real users, not assumptions

User testing is part of every phase, not a box we tick at the end. If we're making design decisions, we're backing them up with research. This is non-negotiable because it's what separates good work from guesswork.

We work with B2B software companies

Enterprise tools, SaaS platforms, complex admin consoles. That's where our experience is deepest. We know what it takes to design a data table that handles 10,000 rows or a config screen with 47 fields. If you're building consumer apps or marketing websites, we'll point you to someone better suited.

We think in quarters, not sprints

Good design needs continuity. We work on retainer because meaningful product improvements don't happen in a two-week engagement. If you value long-term roadmaps over quick fixes, we'll get along.

We embed, we don’t deliver and disappear

We join your standups, your Slack channels, your planning sessions. There is no "us and them." We need access to your engineers, your roadmap, and your product decisions. That's how we do our best work. If you want an agency at arm's length, we're not the right fit.

Work over slideshows

We'd rather show you a working prototype than a polished presentation. Designing complex software at scale is hard enough without spending hours making slides look good. We focus on output that moves the product forward.

We validate with real users, not assumptions

User testing is part of every phase, not a box we tick at the end. If we're making design decisions, we're backing them up with research. This is non-negotiable because it's what separates good work from guesswork.

We work with B2B software companies

Enterprise tools, SaaS platforms, complex admin consoles. That's where our experience is deepest. We know what it takes to design a data table that handles 10,000 rows or a config screen with 47 fields. If you're building consumer apps or marketing websites, we'll point you to someone better suited.

We think in quarters, not sprints

Good design needs continuity. We work on retainer because meaningful product improvements don't happen in a two-week engagement. If you value long-term roadmaps over quick fixes, we'll get along.

Work hard, play hard

The whole EDL team smiling over dinner.
The whole EDL team smiling over dinner.
The whole EDL team smiling over dinner.
The whole EDL team smiling over dinner.
The whole EDL team smiling over dinner.
Filippa, Stéphanie, and Modestas out eating.
Filippa, Stéphanie, and Modestas out eating.
Filippa, Stéphanie, and Modestas out eating.
Filippa, Stéphanie, and Modestas out eating.
Filippa, Stéphanie, and Modestas out eating.
Modestas, Stéphanie, and Frederick at Cloud Factory party.
Modestas, Stéphanie, and Frederick at Cloud Factory party.
Modestas, Stéphanie, and Frederick at Cloud Factory party.
Modestas, Stéphanie, and Frederick at Cloud Factory party.
Modestas, Stéphanie, and Frederick at Cloud Factory party.
The Lovie Awards in Modestas' hand.
The Lovie Awards in Modestas' hand.
The Lovie Awards in Modestas' hand.
The Lovie Awards in Modestas' hand.
The Lovie Awards in Modestas' hand.
Food picture from a company event.
Food picture from a company event.
Food picture from a company event.
Food picture from a company event.
Food picture from a company event.
Oskar, Frederick, and Dario eating out.
Oskar, Frederick, and Dario eating out.
Oskar, Frederick, and Dario eating out.
Oskar, Frederick, and Dario eating out.
Oskar, Frederick, and Dario eating out.

Let’s see if we’re a good fit

If you lead product or design at a B2B SaaS company and need senior design capacity that actually ships, let’s talk.

No big presentations. No fluff. Just data, systems, and measurable results.

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Frederick smiling.

frederick.jpg

Frederick smiling.

frederick.jpg

Frederick smiling.

frederick.jpg

Frederick smiling.

frederick.jpg

Frederick smiling.

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Frederick Andersen

Founder