InsightsMarch 7, 2024

Power of design systems to transform your business

Imagine transforming how your company designs and develops digital products, achieving consistency and efficiency that elevates user experience and impacts your business’ bottom line.

Recent findings have illuminated a striking reality: companies that embrace design systems can expect an astounding 671% return on investment. This isn’t just a number; it’s a testament to the power of centralising UI elements, codifying design standards, and optimising workflows.

Enabling your teams to create higher-quality digital experiences rapidly improves key business metrics like conversion rates, customer satisfaction, and revenue and sets a new standard of excellence.

But let’s talk about what this means for you as a business or product owner.

Integrating a design system into your digital strategy is more than a tactical move; it’s a strategic investment that strengthens your company financially.

The beauty of a design system lies in its capacity to streamline development processes, dramatically cut costs, and uplift product quality.

These aren’t just operational improvements; they’re strategic advantages.

Unpacking the design system

A design system is not merely a collection of tools; it’s a comprehensive strategy that includes reusable components and guidelines. This strategy ensures that these components harmonise harmoniously to create engaging digital experiences. It's about ensuring brand consistency, enhancing user engagement, and promoting a unified approach across your teams. The outcome? A scalable, accessible, and cohesive digital product strategy that speaks a common language of design and development.

The strategic advantage of design systems

The numbers speak volumes: According to Forrester, adopting a design system leads up to a 671% ROI, translating to substantial financial growth. But beyond the impressive statistics, the real value of design systems lies in their ability to:

Reduce costs and boost efficiency

Imagine cutting your design and development costs by up to 50%. With a design system, you’re not starting from zero with each project. You’re building on a foundation of established components and patterns, saving money and accelerating your workflows.

Enhance productivity and speed to market

Design systems free up your teams to focus more on innovation rather than getting bogged down by repetitive design decisions. This shift can speed up your product release cycles by up to 50%, ensuring your products reach the market faster and more efficiently.

Guarantee consistency and quality

With a design system, you ensure that every user interaction with your brand is cohesive and high-quality. This reduces UI defects by 40% and boosts user satisfaction and loyalty. This consistency is key to building a trusted brand that customers recommend and return to.

Success in action

Don’t just take our word for it. Giants like Salesforce, IBM, and Etsy have reaped the rewards of their design systems, achieving increased productivity, cost savings, and a unified user experience across their platforms. These companies have shown that design systems can drive significant business growth and innovation with the right approach and commitment.

Wrap up

As a business or product owner, you constantly seek ways to improve efficiency, reduce costs, and enhance the user experience. The journey to a successful design system may require commitment and strategic planning, but the rewards—increased efficiency, cost savings, and a better user experience—are well worth the effort.

The shift towards design systems is more than a trend—it’s a strategic imperative for businesses aiming to thrive. By investing in a design system, you’re not just improving your product’s design but embracing a strategy that promises substantial business growth and success. The evidence is compelling: a design system is not just beneficial; it’s essential for the future success of your digital product.

This article is part of our monthly newsletter that serves as your compass in the evolving landscape of digital design and user experience.


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