Helping catering kitchens build recipes and cook smarter through Internet of Things.

Two tablets showcasing the user interface we designed for JØNI.


Strategy and concept Prototyping Design sprints UX design UI design Design system


Summer 2020

The Danish-based manufacturer JØNI has been producing equipment for the catering industry since 1973, and in 2017 they proceeded with the vision of digitizing their tilting kettles.

The challenge

Our biggest challenge was designing an approachable experience for a traditionally analog audience. Choosing the right features and making them intuitive to use was critical for user adaptation.

“Our collaboration with Frederick from EDL has been really great. He knows what he’s doing, he’s not afraid to challenge, and he’s great to work with.”

Profile picture of Uffe Pilgaard from JØNI.
Uffe Pilgaard Mechanical Engineer at JØNI

Defining a minimum viable product

We started by mapping out the application. Across a few collaborative sessions, we prepared multiple user journeys and transformed them into an interactive prototype.

Image of early screens from the prototyping process.
Early exploration from the prototyping process.

The exploration of familiar patterns

Our visual design work centered around crafting a familiar and delightful experience: large input areas, conventional modality and interactions, and friendly copy.

User interface with community recipes.
Multiple examples of graphs in the UI. Three different examples of snackbars from the user interface.
The UI overview of data from all kettles. The screen for translating recipes. The user interface when signing up for an account. User interface for showing trends in energy usage.
Screens and elements from the new design system.

Design consistency across teams

To keep the platform consistent and cohesive, we designed and built a living style guide in Figma that allowed developers to have a uniform reference while building new interfaces.