Case story

Enhancing ToolTrackers user experience and creative direction

In a focused two-week sprint, we transformed ToolTracker, a PropTech SaaS platform for tool management, enhancing its user experience and establishing a fresh, mature creative direction.

We streamlined the visual language with a new logo, typography, and colour scheme, audited and reimagined the user interaction patterns, and utilised a component-based design approach for efficient collaboration.

The result is an intuitive, scalable platform that distinctly positions ToolTracker in its market.

  • Year 2024
  • Partner ToolTracker
  • Service Brand strategy, UX design, UI design
Propbinders logo.
Propbinders colours.
Propbinders colours.
Propbinders app icon.
Propbinders logo mark.
A screen from Allyy's SaaS platform.
Propbinders cityscape.
Propbinders app icon on a home screen.
Propbinders branding seen in the real world.
Propbinders branding seen in the real world.

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