Ready to learn the enterprise language
Cursum, a learning management SaaS targeting enterprise clients, came to us ready to evolve. They already had a strong foundation: a recognisable name, existing website, and an established brand. But their visual identity didn’t reflect where they were heading.
As they matured into a more enterprise-focused player, they needed a brand to support and express that ambition. Our collaboration began with a clear goal: elevate the brand to match their market position—more credible, more enterprise-ready, without losing what already worked.
Turning a single page into a strategic asset
The challenge wasn’t starting from scratch. It was building on something that already had value, without diluting it. Cursum needed a refined identity that appealed to larger clients while staying relevant in a fast-moving digital product space.
With the homepage as the only immediate touchpoint in scope, we had to make it count. Balancing ambition with short timelines, our task was to create an identity that felt substantial and strategic, yet flexible enough to grow with them over time.
From potential to presence
Cursum entered our two-week brand sprint. A structured, high-speed process designed to generate clarity and creative direction quickly. It started with a simple brand survey from their CEO, which we used to map out two distinct directions. From there, we worked closely with their CEO, who also has a design background, to shape the outcome.
The result was a hybrid identity that was professional and mature but had enough edge to stand out in a saturated enterprise SaaS space. Once aligned, our product designer brought the brand to life through a bold, contemporary homepage design.
A brand ready to teach and scale
Cursum’s new homepage now delivers a confident first impression that signals scale, clarity, and relevance. More than just a website refresh, it set the tone for how their brand shows up moving forward.
Internally and externally, their new brand system is versatile and structured, ready to support future growth. It’s not the end of the transformation, but a solid beginning. A brand identity that speaks the language of enterprise, without losing personality. A strategic foundation for a company ready to grow into its next phase.
