Translating circular goals into a web brief
Be2Green helps companies operate more sustainably. Their circularity platform enables businesses to buy, sell and manage furniture, fixtures and equipment with a greener approach.
After taking the lead on designing the asset management experience, a core pillar in the customer journey, we were brought in to extend that visual direction across their digital presence. Be2Green were preparing to relaunch their website with a sharper commercial focus and needed a design partner to bring clarity and consistency to their brand online.
From soil to site
The website needed to take on a more strategic role, driving inbound sales and helping Be2Green stand out in a growing, competitive market. It wasn’t just about improving usability. The team needed a clear, modular structure that would make it easy to manage and grow their communication over time.
The site also had to serve as a brand foundation, setting the visual tone and narrative direction for all future digital touchpoints. In short, it had to do more, and do it well.
Growing it from the ground up
We started by exploring how to build on the existing product design and bring more personality into the brand. The goal was to stay consistent while making Be2Green stand out.
We landed on a direction inspired by circularity and nature, using earthy tones, brush accents and organic shapes to create a warm, recognisable identity. Custom illustrations added character to each service area, and a refined UI gave their tech offer clarity and structure.
Once the direction was approved, we expanded the design across key screens, staying close to the original information architecture. We collaborated with Be2Green’s external development and SEO partners to ensure a smooth and effective handoff.
Rooted in strategy, ready to scale
The result is a digital presence that reflects Be2Green’s mission. Clear, credible and grounded in sustainability. The new site strengthens their position in the market and provides the team with a solid platform to communicate, grow, and evolve. With a distinct visual language and scalable structure, Be2Green now has a brand foundation built for the long term.
