UX research articles

UX research articles

UX research

Field notes on user interviews, usability testing and turning evidence into decisions. See how we run UX research.

UX research

How expertise is gaslighting your product decisions

Expertise creates blind spots in product management. How cognitive bias distorts product decisions, and why user research beats gut feeling.

Jul 14, 2026

UX research

Highlighting the drop zone when dragging a file makes the interaction obvious

Why ‘high-quality’ actually means that no one notices it

High-quality products aren’t defined by how impressive they look or how clever their interactions are. Their real strength lies in what they remove.

Mar 18, 2026

UX research

Onboarding to a dinner.

Designing better onboarding to promote user loyalty

Explore how our Copenhagen design studio enhances SaaS user loyalty through optimized onboarding and effective UX design strategies.

Jan 3, 2024

UX research

Workshop.

The real ROI of UX design

Explore how investing in UX design and design systems can drive significant returns for SaaS companies, as demonstrated by our Copenhagen design studio.​

Nov 1, 2023

UX research

Revamping Noitso’s Credit Board: Streamlining financial UX

See how our design studio in Copenhagen improved Noitso's financial platform with streamlined UX design and efficient design systems.​

Oct 5, 2023

UX research

Creating coherent user experiences on different devices

Explore strategies from our Copenhagen design studio for maintaining consistent UX design across multiple devices using unified design systems.​

Sep 5, 2023

UX research

Going beyond assumptions with user research

Understand the importance of user research in UX design, as practiced by our Copenhagen design studio to inform effective design systems.​

Aug 11, 2023

UX research

Understanding how human behaviour shapes digital interactions

Explore insights from our Copenhagen design studio on leveraging human behavior understanding to enhance UX design in SaaS products.​

Jun 26, 2023

UX research

Stéphanie explaining accessibility.

The importance of accessibility in digital design

Understand how integrating accessibility into your design system enhances UX and broadens your SaaS product's reach.

Jun 5, 2023