A modern B2B MSP platform, redesigned from the ground up
Enterprise
Redesigning Cloud Factory’s core platform for speed, clarity, and scale
Cloud Factory needed to modernise a technically complex MSP platform used by partners selling Microsoft, Adobe, Dropbox, and other licenses. The experience served three audiences with different needs. The legacy workflows were difficult to navigate, visually inconsistent, and time-consuming to maintain.
We embedded with their team to redesign the full experience, build an AI-ready design system, and formalise a repeatable UX research process. The result is a faster product, clearer workflows, and a developer-first system that accelerates releases and reduces operational cost.
A unified three-faced platform experience built with an AI-ready design system.
A platform built for three audiences
Cloud Factory operates across three surfaces: a robust Partner Care console, a partner-facing portal, and a simplified experience for end-customers. The redesign focused on making these surfaces feel cohesive while supporting varied levels of complexity.
We mapped workflows across all user types through 15 interviews and targeted UX research cycles, ensuring that every decision was validated with real usage patterns.
“EDL helped us simplify a very complex product without cutting any capability. The clarity they brought changed how we think about scale.”
Jacob Schmidt
CEO
Mapping multi-layered workflows into a unified mental model.
Data-driven UX research guiding every decision
Research was continuous. We ran structured interviews with Cloud Factory management, Partner Care teams, and key partner organisations from local MSPs to enterprise providers.
This gave us a measurable foundation for workflow improvements and accessibility requirements.
This aligns with our benchmark-driven, accessibility-first research model used across all complex SaaS platforms.
“The research cadence was a game-changer. Every design update came with evidence, not assumptions.”
Mark Ewert-Junge
Head of Product
An AI-ready design system powering development
Cloud Factory needed a system that could scale with their roadmap and support an engineering team releasing bi-weekly. We designed a token-driven, AI-ready design system built directly for their development stack and Storybook.
This reduced unique style definitions, improved visual consistency, and provided a foundation for automation. The system launched with clear governance, contribution guidelines, and measurable KPIs.
“The design system cut our implementation time dramatically. We now ship UI without rethinking components from scratch.”
Kjartan Emil Dige
Developer
Developer-first components with measurable adoption targets.
Scalable product design for a complex SaaS platform
Our design team of three operated as an embedded extension of Cloud Factory’s product team. Designs were system-native from day one. Every screen was built with live component structures to avoid handoff gaps and reduce rework. This ensured the product shipped faster, felt cohesive, and reflected a clear visual identity across all device sizes.
This approach mirrors our integrated product-design pipeline: research, systems, and UI working as one.
Collaborative delivery with measurable outcomes
Cloud Factory’s team needed freedom to focus on the business while we handled the design process. We accelerated frontend development, clarified the user journeys, and delivered a scalable foundation for future features.
The platform is now positioned as one of the most modern MSP experiences in the market.
+25% user activation and engagement
1.5× faster delivery cycles
−30% QA time on new features
We can help you, too
If your design team is creating faster than your dev team can ship, you don’t need more designers, you need design engineering.
Design that ships. Code that scales. Teams that move faster.
