Filippa Säll
Experience Design
at EDL
Filippa brings clarity and structure into complex problems. She sharpens interfaces, simplifies choices, and makes sure the product feels effortless to use.
Articles
Product design
When human bias becomes our strength
AI can generate endless design options, but not decide between them. Human judgement is what still makes creative work good, not more data.
Oct 13, 2026
UX research
How expertise is gaslighting your product decisions
Expertise creates blind spots in product management. How cognitive bias distorts product decisions, and why user research beats gut feeling.
Jul 14, 2026
Case stories
Enterprise
Award-winning design system for the future of network management
Designing AXON's design system to be AI-first from concept to code.
Enterprise
Supporting European growth with UX research and design system work
Cloud Factory committed to a design system built for European growth.
Enterprise
Property management SaaS platform designed for productivity
Continuous partnership focused on perfecting the user experience for enterprise-grade property management.
Enterprise
Optimising operations with mobile UX
In just 3 weeks, we designed a field-ready mobile app now used daily by hundreds of property operators.
Enterprise
Shaping a playful learning experience fit for scale
Designing a gamified, engaging LMS that boosts enterprise learning adoption and performance.
Consumer
Consumer-centric website for L’easy
UX research and KPI-driven website design for one of Denmark's well-known Fintech companies.