Outcome-driven product design for complex software

We design SaaS products that perform technically and operationally. Our work turns complexity into clarity and transforms usability into measurable growth.

When complexity kills clarity, users leave

Enterprise and modular SaaS products are powerful, but often hard to use. Features scale faster than design systems, and user experience fragments across modules.

What begins as product innovation turns into design debt. You don’t need more screens. You need system design, built for scale.

Common pain points

  • Inconsistent UX across modules and user roles

  • Dense, hard-to-learn workflows that slow adoption

  • Design and engineering operating out of sync

  • Visual inconsistency that erodes trust

  • Low adoption of newly released features

“They don’t just deliver great design, they’re helping us unlock new possibilities strategically.”

Kim from Propbinder.
Kim from Propbinder.
Kim from Propbinder.
Kim from Propbinder.

Kim Andersen

CCO, Co-founder

Colour palette used on Cloud Factory.
Colour palette used on Cloud Factory.
Colour palette used on Cloud Factory.
Colour palette used on Cloud Factory.
Colour palette used on Cloud Factory.
Stéphanie presenting UX findings.
Stéphanie presenting UX findings.
Stéphanie presenting UX findings.
Stéphanie presenting UX findings.
Stéphanie presenting UX findings.

We actively share our learnings and discoveries in UX research with startups, enterprise teams, and communities.

Design that connects insight, system, and emotion

We design complex products the way great teams build systems. Grounded in research, powered by governed components, and delivered with precision. We start from outcomes, not aesthetics. Defining what success means, then designing toward it.

Our 3-step model

Define outcomes

Align design goals with measurable UX and business KPIs.

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1

Design through systems

Build modular, scalable interfaces from governed components.

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2

Deliver clarity

Validate with users, iterate fast, and measure adoption and satisfaction.

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Start with a Product Experience Sprint

A focused 4-week collaboration designed to solve one critical flow (and show how we work). You’ll see how we approach complex products, how our team integrate with yours, and what measurable impact looks like before committing long-term.

All our ongoing clients start here, then continue on a fixed-price partnership. It’s a monthly retainer that keeps design, research, and systems continuously improving in sync with your roadmap.

Please note, the Sprint is not a project. It’s the foundation of a measurable, long-term design partnership.

Deliveries from a Product Experience Sprint

  • Redesigned user flow or module

  • System-native prototype

  • Outcome dashboard

  • Accessibility-verified design

  • Implementation playbook

“The audit made everybody internally fully aware of issues that we needed to address immediately.”

Martin from Keatech.
Martin from Keatech.
Martin from Keatech.
Martin from Keatech.

Martin Mikaelsen

CEO, Founder

Designers who think like engineers

Our product designers collaborate directly with system architects and researchers to connect every design choice to technical and operational outcomes. We don’t just hand off Figma files. We deliver systems that perform in code.

What your core team could look like.

Stéphanie

Experience design

Frederick
Frederick
Frederick
Frederick
Frederick

Frederick

Product strategist

Dario
Dario
Dario
Dario
Dario

Dario

Product design

Let’s make your product perform

If you’re scaling fast and need design that performs at the pace of engineering, let’s start with a sprint. We’ll prove what outcome-driven design can do in four weeks.

No big presentations. No fluff. Just research and measurable results.

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Frederick smiling.

frederick.jpg

Frederick smiling.

frederick.jpg

Frederick smiling.

frederick.jpg

Frederick smiling.

frederick.jpg

Frederick smiling.

frederick.jpg

Frederick Andersen

Founder